Why should businesses tokenize their communities?

The exclusive digital economy can enable new revenue streams and can be used as an effective marketing tool. The token model unlocks new ways of customer engagement, benefits, involvement and marketing. Allowing businesses to increase their brand to customer relationship and grow their customer and fan base! The community is rewarded for the value they help creating the business. Members will have social & economic incentives to help the business succeed and the community will grow not only by its members but also in economic value. The tokens stimulate active participation and promotion of the business.

What are the main benefits for businesses?

Marketing tool

• Tool to build and host community with strong long term relationships. The token model stimulates engagement, active participation, promotion and involvement. Fundle can be used to attract new customers and create more engagement within an existing community. More effective marketing than running ads.

Digital Economy

• Building a digital economy. Business can enable new revenue streams by using Fundle as a sales channel to sell exclusive products, items (NFTs) or merch and profit even more since the community will grow not only by its members but also in economic value. Businesses can determine themselves how they want to utilize the Fundle platform and which types of value or revenue streams they want to enable.

Offering new experiences

• Ability to offer new types of customer experiences such as digital assets (NFTs) or experiences.

Community skills

• Access to skills and opinions of the community to grow and improve the business/product. Enables new forms of (user centric) product creation.

What are the main benefits for members?

Exclusive access

• Access to the community with benefits and rewards in the form of products, NFTs, merchandise, events, experiences, discounts, tokens and acces to content via the groupchat.

Involvement and interaction

• Involvement and interaction with the business in the form of involvement in the design, testing or development process of products. Interaction via the chat with business updates or discussions and polls about (design) ideas.

Freelance possibility

• Creatives can do tasks for the community in exchange for community tokens (design, advisory, marketing, etc.). We will move towards a heavily interactive environment based on open business participation.

Voting

• Democratic fundraising mechanism where members can buy products as pre orders and have control over the collected money. (Mechanism will be included in the future)

How does the mechanism behind community tokens work?

The mechanism behind community tokens works as a token bonding curve (TBC). Simply explained, the mechanism is based on the relationship between the supply of the community token and its price. It acts as an underlying mechanism for an AMM (automated market maker) to facilitate buying and selling.

The influence of buying and selling the community tokens works as follows:

Buy $community -> $community minted -> increase in $community supply -> increase in price $community.
Sell $community -> $community burned -> decrease in $community supply -> decrease in price $community

So, the price of the tokens increases when more people join the community since the community will be worth more.

How and where can community tokens be bought?

Community tokens are bonded to USDC. Purchases of a community token are facilitated by a direct or underlying purchase of USDC traded to the community token. Users of Fundle can buy community tokens via our platform. When community tokens are bought, they are minted and sent to the buyer based on the current price and supply rate.

How and where can community tokens be sold?

When community tokens are sold, they are burned, and the current amount value in USDC is sent to the seller based on the current price and supply rate. After that, the USDC can be kept or transferred directly or indirectly to other currencies or fiat (USD or EUR)

Which factors influence the price of community tokens?

The price of community tokens will change over time. The variables that influence the price are the number of token holders (token supply), and the holding patterns of community token holders.

If only a few community tokens exist, less USDC is necessary to mint a new community token. Contrary, if more community tokens already exist, more USDC is needed to mint a new community token.